Joris Spat

Founder

I worked for different fashion companies in France and in Switzerland as a Store Manager. I also worked with Adidas and BonneGueule, which is the first French men’s fashion media of France. I managed different showrooms, I was live on TV at Alsace20 and at RBS, the first radio in Strasbourg.

I helped companies with their communication and marketing. In addition, I did interviews on several blogs and I have an international background. I set up a conference about luxury at the Management School of Strasbourg. I care about quality, know-how and brands with strong human values. Being transparent with my customers is very important for me.

I love helping people to develop their own style by providing clear and practical advice. It is a way of thinking, a vision about fashion in general. I love beautiful clothes and traveling. I like to share amazing moments with people and to spend time with my friends. In terms of blogging and fashion news, I prioritize quality information and values communicated to people.

Lena Alnakhebi

Founder

I gained experience at Cartier, Tommy Hilfiger and J.M. Weston. Then, I worked for SEP an ethical brand supporting artists who are refugees. Currently, I am managing the branding and marketing of an online education startup. My experiences align with my values of; looking for substance, quality, and beauty; in our world, in people, and in fashion.

I studied French, then fashion and design in Geneva. Then I moved to New-York City, where I worked, and graduated from the Fashion Institute of Technology. My bachelor’s degree is in Fashion Business Management and Merchandising. I have a Master’s degree in Luxury Marketing.

I am coming from a diverse background that includes Europe and the Middle-East. I like sci-fi, and I write poetry from time to time. I want to bring people together; friends are like family to me. Curious, non-blaming, supportive, I am focused on exploring options to find the best solutions.

Roxane Ziegler

Contributing Writer

Born in Geneva raised in London and Paris, Roxane studied at the New York School of Interior Design. She established in Geneva her contemporary home accessories boutique Ozone Design from 2000 to 2015 where she offered a unique selection and curated finds in design and decoration.

Roxane later joined a major luxury department store as a senior buyer responsible for the Home and Gift Department of the Group. Since then she co-founded an online boutique based in NY. In 2019 Roxane launched Tick My Box, her innovative pop-up concept showcasing the work of designers, artists or brands. She regularly writes and publishes posts on her blog.